If you’re looking to improve your website’s search engine optimization (SEO), you’ve come to the right place. If you want to increase your website traffic then you need to pay attention to the PrestaShop SEO best practices. In this tutorial, we will provide you with complete guidelines for PrestaShop SEO tips to improve your PrestaShop SEO and best practices.
Table of Contents of Prestashop SEO
- What is SEO?
- Why SEO is important for the eCommerce Site?
The basic of PrestaShop SEO
- Use SEO friendly URL in PrestaShop.
- Add XML Sitemaps in PrestaShop.
- Add your site to the Google search console.
- Optimize PrestaShop Website for SEO
- PrestaShop SEO best practice.
- Make internal linking a habit
- NoFollow external links in PrestaShop.
- Speed for the PrestaShop SEO
- Optimize the site speeds and performance
What is SEO?
SEO is short for “Search Engine Optimization.” Simply put, it’s the process of making your website as visible and relevant as possible to Google and other major search engines. This means making sure your website content is well-written, organized, and easy to find on Google. You can also optimize your website for other major search engines like Yahoo! and Bing.
Why PrestaShop SEO is important for the PrestaShop Store?
According to a study by the Ponemon Institute, 72% of online shoppers research products before making a purchase. SEO is important for any business that wants to compete for online shoppers’ attention. By optimizing your website for SEO, you can help your business rank higher in search engine results pages (SERPs), which will lead to increased traffic and more sales. There are a few reasons why you should optimize your website for SEO:
- Increased Traffic: The more people that find your website through Google, the more web traffic you will receive.
- Increased Revenue: Higher web traffic leads to increased sales – whether it’s online or offline.
- Stronger Branding: Excellent SEO can help you build a strong brand and increase your visibility online.
- Increased Conversion Rates: Improved rankings will also help you achieve higher conversion rates, which means more leads and sales from your website.
- Increased Community Engagement: Good SEO can help increase the community engagement on your website, thus resulting in more word-of-mouth marketing.
The basic of PrestaShop SEO
Use SEO friendly URL in PrestaShop:
A good SEO URL is one that is easy to remember and descriptive. It should include the keywords that you are targeting and should not contain any punctuation or special characters. For example, the URL for www.example.com should be www.example.com/prestashop SEO
Read this article: How to Enable PrestaShop SEO Friendly URL
Add XML Sitemaps in PrestaShop:
An XML sitemap is a file that contains a list of all the pages on your website. When Googlebot crawls your website, it checks the files in your sitemap for content that may be missing or out of date. Including an XML sitemap can help to improve your website’s ranking on search engine results pages. You can generate the XML sitemap from the different XML generators.
Read this article: How to Generate Sitemap on Prestashop
Add your site to Google search console:
Adding your website to the Google search console can help you track your website’s SEO progress and make changes as needed. You can also see which keywords your website is ranking for, and you can use this information to improve your website’s content and SEO.
Read This Article: How to add Sitemap to Google for Prestashop
Optimize PrestaShop Website For SEO?
- Step 1: Choose The Right Keywords
- Step 2: Optimize Your Titles And Descriptions
- Step 3: Use Appropriate Headlines And Meta Descriptions
- Step 4: Optimize Images
- Step 5: Write effective content.
- Step 6: Check Your Website For Errors
- Step 7: Monitor Your Rankings Daily And Adjust As Necessary
- Step 8: Optimize Your Website For Mobile Viewing
Now that you have a basic understanding of what SEO is and how to optimize your website for it, let’s take a look at each of the seven steps in more detail.
1. Choose The Right Keywords
The first and most important step in optimizing your website for SEO is choosing the right keywords. You want to make sure that your website is targeting keywords that are relevant to your business and target audience. To find the right keywords, you can use Google AdWords or a keyword research tool like Keyword Tool Pro or Keyword Planner.
2. Optimize Your Titles And Descriptions
Another important step in optimizing your website for SEO is optimizing your titles and descriptions. Titles are the title of your page on a website, while descriptions are the text that appears below the title. You want to make sure that your titles and descriptions are keyword rich and include keywords that are relevant to your business and target audience.
3. Use Appropriate Headlines And Meta Descriptions
Headlines are the title of your article or blog post, while meta descriptions are the short, one-line description of a webpage that appears below the headline when someone clicks on it in a search engine. You want to make sure that your headlines and meta descriptions include keywords that are relevant to your business and target audience.
Read this article: How to Add Meta Tags in PrestaShop 1.7 Easily
4. Optimize Images
Images are an important part of any website, and they play a key role in optimizing your website for SEO. You want to make sure that your images are keyword rich and include keywords that are relevant to your business and target audience. You can use Google AdWords to optimize your images for SEO.
5. Write Effective Content
Another key element of optimizing your website for SEO is writing effective content. You want to make sure that your content is well written, keyword-rich, and includes valuable information for your target audience. You can use Google Search Console to track the performance of your content across different search engines.
6. Monitor Your Website’s Ranking And Traffic
The final step in optimizing your website for SEO is monitoring its ranking and traffic on different search engines. You want to make sure that your website is ranking high on search engines and that it is getting traffic from the right sources. You can use Google Search Console to track your website’s ranking and traffic across different search engines.
8. Optimize Your Website For Mobile Viewing
Finally, you want to optimize your website for mobile viewing. This means making sure that your pages look good and function properly on mobile devices, including tablets and smartphones. You can do this by including optimized font sizes, designing for touch screens, and adjusting layout so that content is easily accessible.
PrestaShop SEO best practice
There is no one set of SEO best practices that is guaranteed to work for every website. However, following a few common guidelines can help to improve your website’s SEO.
Make internal linking a habit:
Links from your website to other pages on your website are an important part of PrestaShop SEO. Make sure all the links on your website are healthy and relevant. You can use tools like Google Analytics to track the click-through rates (CTRs) of the links on your website.
NoFollow external links in PrestaShop:
One of the ways that link help search engines determine which pages are important is by passing link juice to those pages. This link juice is a measure of how well a page ranks in search engine results for specific keywords.
To help avoid passing link juice to pages that you don’t want to rank for, you can set up your web page external link so that external links are not followed by search engines. This is known as nofollowing the links. Nofollowing external links will not affect the ranking of the pages, but it will reduce the link juice that these pages receive.
Speed up the Website for the PrestaShop SEO
Your website’s speed is a critical factor in the success of your SEO efforts. Poor website speed can cause visitors to abandon your site, leading to lost leads and decreased traffic. To ensure that your website is as fast as possible, make sure you have optimized it for SEO. You’ll also want to make sure that all of the images on your website are optimized for SEO and that you have configured your web server properly so that pages load quickly.
Read this Article: How to Speed Up Prestashop Website